In collaboration with The National Literacy Trust, each year Drake Circus welcomes more than 250 children from local Plymouth schools to take part in our story-telling sessions. Organised as part of the Young Readers Programme, the events evolved from a relationship between Drake Circus and the National Literacy Trust, and designed to inspire children under the age of 11 to read in their spare time, and to see reading as a fun and creative activity.
This programme stems from a study that showed that reading outside of the classroom instigates higher reading levels within the classroom. In 2017, pupils from Pennycross Primary, High Street Primary and Laira Green Primary, took part in three literary-focused events in which the students learned how to choose books they might enjoy, and were encouraged to select three books that they could take home for free.
The schools were also gifted a bear per class from our Build-a-Bear store, to act as their literacy mascots. The children also took part in interactive literacy games designed to improve their own literacy skills and, after doing so, were rewarded with individual Tiger goodie bags.