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Modern silhouettes take their cues from relaxed 1970s style codes for the new season, resulting in an H&M Studio’s S/S24 collection that majors in effortless style. Underpinned by fashion’s shift towards pragmatic clothes, the collection references the laid-back ease of musical artists. Freedom and adventure prevail as relaxed-fit suits meet flowing dresses and sumptuous accessories. The H&M Studio S/S24 collection will be available in selected stores and at hm.com from 29 February 2024.
Modern silhouettes take their cues from relaxed 1970s style codes for the new season, resulting in an H&M Studio’s S/S24 collection that majors in effortless style. Underpinned by fashion’s shift towards pragmatic clothes, the collection references the laid-back ease of musical artists. Freedom and adventure prevail as relaxed-fit suits meet flowing dresses and sumptuous accessories. The H&M Studio S/S24 collection will be available in selected stores and at hm.com from 29 February 2024.