Superdry Organic Denim

At Superdry, we are converting all our cotton to organic cotton – including our denim collection.

Two models wearing superdry clothes

In conjunction with the highest industry standards, cultivated using only natural techniques with no artificial fertilisers or pesticides, organic cotton uses up to 87% less water than conventional farming methods.

By 2025, we will have supported 20,000 farmers in converting to certified organic practices. Superdry is the only global fashion brand to make this commitment; we’re converting enough farmers to fulfil our own organic cotton requirement.

Our pocket bags are made with recycled polyester, and we’ve opted for paper jacron instead of a leather patch: small steps toward a big goal.

Shop iconic denim styles in updated designs from our collection of men’s and women’s jeans. With new denim washes and styles, you’ll be spoilt for choice.

For men, go sleek with our slim and skinny jeans, available in a variety of denim washes and iconic black wash jeans. Shop these men’s jeans or find organic slim jeans from our Merchant store collection that can be a perfect addition to your casual wardrobe this season. Pair your favourite jeans with one of our new season men's jumpers, for an effortless and cosy style.

For women, find your perfect wardrobe refresh for the new season with a pair of bold, flare jeans. These stand-out styles are the ideal addition to your casualwear wardrobe. Shop our mid-rise jeans in a range of cuts and colours from flared and cropped to a straight leg fit for a sleek and streamlined silhouette. Style with versatility, from classic dressed-down daywear or black wash jeans to easily transition to an evening look. Shop our vintage jeans collection for ultimate casual styling, perfect for heritage-inspired fits and classic denim washes. There isn’t a more iconic combination than jeans and trainers for your everyday wardrobe, whichever style you go for.

Shop the collection in store today.

More news