Discover IT. Love IT. Believe IT.
Developed with skin- experts, IT Cosmetics creates products that are skin-loving and problem-solving and that harness cutting-edge technologies and skin-loving ingredients to give you the power to be your most beautiful you. You’re an IT Girl or IT Guy the moment you try IT!
Check out IT Cosmetics’ hero product, Your Skin but Better CC+ Cream! IT’s an anti-aging, full coverage cream that delivers 7 benefits in one, with three formulas to choose from to suit your skin type. A multi-tasker, it provides hydration while covering the appearance of skin imperfections.
Visit the new IT Cosmetics counter in Boots today and discover your most beautiful you!