Jane Norman

Jane Norman is one of the UK's most successful young fashion brands, with some of the highest sales per square metre in the industry. The brand has carved a niche in the UK retail market, targeting 16 to 25-year-old fashion-conscious women with sexy and affordable adaptations of catwalk trends.

History
Jane Norman was founded in 1952 in London, with the aim of providing young women with affordable, stylish and figure-enhancing fashion. In 2003 CEO Saj Shah led a management buy-out of the company which strengthened the brand and enabled it to embark on a rapid expansion programme. We now operate more than 200 stores in the UK and Internationally.

Our style
Jane Norman is renowned for its distinctive look and style, embracing the feminine shape and celebrating the image conscious. We adapt contemporary catwalk trends and popular fashions to the Jane Norman style, creating a unique and individual look that our customers love.

Our stores are stylish and appealing, evoking a sense of exclusivity and giving our customers a boutique experience on the high street.

Our customers
The Jane Norman girl is feminine, sexy, fun-loving and confident. While our core market falls into the 16-25 age bracket, our style is more about a state of mind than a specific demographic. Anyone with a sense of glamour and style, who wants to look good and feel great, will be inspired by our range of clothing, shoes and accessories.